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INDEPENDENT THINKING. INTERNATIONAL REACH.

Products.
Markets.
Connections.

We connect products, manufacturers and markets across Europe and Asia.

Discover HW Living ↗
Aerial view of a modern container port and cargo ship representing international trade
FROM POSSIBILITY
TO PRODUCTS THAT MATTER.
01 — PRODUCTS
PRODUCTS — MANUFACTURING — MARKETSExplore our world ↓
A WORLD OF OPPORTUNITY

International trade.
Built around opportunities.

From sourcing and product development to supply chain and market execution. HW Living combines commercial thinking with local expertise to bring products to markets.

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01 / WHAT WE DO

Opportunity is just
the beginning.

From the first idea to the final delivery.
Expertise along the entire value chain.

01 ↗

Product & Market Opportunities

Identifying products with commercial potential.

We continuously evaluate products, categories, suppliers and market developments to identify new commercial opportunities.

02 ↗

Sourcing & Manufacturing

Connecting products with the right manufacturing capabilities.

Supplier sourcing, factory development, commercial negotiations and production management across our international network.

03 ↗

Product Development

Turning opportunities into market-ready products.

From specifications and packaging to private label, product optimization and assortment development.

04 ↗

International Trade & Supply Chain

Managing the journey from production to market.

Production follow-up, quality management, logistics, import, export and international trade coordination.

02 / MARKETS & CHANNELS

Built for
different markets.

HW Living works across physical and digital commerce channels. Different partners. Shared commercial ambition.

01

Retail

Supporting international retail businesses with product sourcing, development and supply.

02

E-Commerce

Products and assortments developed for online marketplaces and digital commerce.

03

Brands

Product development, OEM and manufacturing support for established and emerging brands.

04

Distribution

International sourcing and product opportunities for distributors and wholesale partners.

05

Private Label

Development of exclusive products and ranges for customers across different markets.

03 / PRODUCT UNIVERSE

A broad product universe.
An open perspective.

Our sourcing network allows us to work across a wide range of consumer and commercial product categories.

Home & Living ↗Kitchen & Household ↗Furniture ↗Garden & Outdoor ↗Lifestyle ↗Storage & Organization ↗Cleaning ↗Seasonal Products ↗Home Improvement ↗Consumer Goods ↗Accessories ↗Emerging Product Opportunities ↗

Our portfolio continuously evolves with markets, customers and new product opportunities.

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04 / OUR GLOBAL NETWORK

Connected across
Europe and Asia.

Our international network connects markets, manufacturing and product expertise.

Map showing Schermbeck in Europe and Shanghai, Hong Kong and Ho Chi Minh City in Asia
Germany

Schermbeck

European operations · Customer & market development

China

Shanghai

Supplier network · Product sourcing · Production management

Hong Kong

Hong Kong

International trading · Commercial operations

Vietnam

Ho Chi Minh City

Southeast Asia sourcing · Product development · Supplier management

05 / HOW WE WORK

From opportunity
to market.

We develop commercial opportunities and turn them into products ready for the right markets.

  1. 01Market Opportunity
  2. 02Product Discovery
  3. 03Supplier & Manufacturing
  4. 04Product Development
  5. 05Commercial Evaluation
  6. 06Sampling & Compliance
  7. 07Production
  8. 08Quality Management
  9. 09International Supply Chain
  10. 10Market Delivery
THE HW LIVING APPROACH

Built for international trade.

Global Network

Local access to manufacturing markets across Asia combined with European market expertise.

Commercial Thinking

We evaluate products from both sourcing and market perspectives.

Flexible Business Model

From individual sourcing projects to long-term trading partnerships.

Product Expertise

Experience across a broad and continuously developing product portfolio.

Local Execution

Teams and partners close to production and customers.

Fast Decisions

Lean structures enable fast commercial and sourcing decisions.

4International locations
Europe + AsiaInternational network
Multi-CategoryProduct portfolio
Retail + DigitalSales channels
End-to-EndProduct & supply chain management
LET’S BUILD WHAT’S NEXT

Let’s explore
opportunities.

Start a conversation ↗